10 ways to increase followers on Instagram for your business.

Want to increase followers on Instagram for your business? Instagram has become a powerful marketing tool for businesses that want to reach their target audience and grow their brand. With over 1 billion active monthly users, it’s a platform that can offer great exposure and help businesses expand their reach. However, gaining followers can be challenging, especially for businesses just starting on the platform. That’s why it’s important to have a plan for building a strong, engaged community around your brand and getting more people to follow you.

10 ways to increase followers on Instagram for your business.

increase followers on Instagram for your business
increase followers on Instagram for your business

Here are 10 ways to increase followers on Instagram for your business:

Define your target audience:

Knowing your target audience will allow you to produce content that is more likely to be shared and liked, ultimately leading to more followers. Research your current customers and analyze their demographics, interests, and behaviors. Use this information to create buyer personas and tailor your content and marketing strategies to appeal to your target audience.


Maintaining your current audience’s interest and drawing in new ones requires constant posting. Consistency is key on Instagram, and users expect to see new content from their favorite brands regularly. Make a consistent publishing schedule that benefits your business.

Quality content:

Share high-quality, visually appealing content that showcases your products or services and tells your brand’s story. Instagram is a visual platform, and the quality of your content will directly impact your ability to attract and retain followers. Ensure your images are well-lit, visually appealing, and tell a story about your brand.

Use relevant hashtags:

Use relevant and popular hashtags to gain more exposure for your posts and potential new followers. Hashtags allow your content to be discoverable by users searching for topics related to your industry or niche. You must research and utilize appropriate hashtags in your posts to expand your reach and gain more followers.

Collaborate with other businesses or influencers:

Working with other companies or influential people in your field is a great way to expand your reach and gain more fans. Collaborations can come from shoutouts, brand partnerships, or sponsored content. Find businesses or influencers whose audiences overlap with yours, and approach them about working together.

Also read How to stop losing followers on Instagram in 2023

Run contests and promotions:

Contests and promotions can be a great way to boost interaction and gain a b new followers. Offer a prize or incentive for users to engage with your brand, whether it’s through liking, commenting, or sharing your posts. Ensure your contest or promotion is branded consistently and serves your marketing objectives.

Use Instagram stories:

Instagram Stories are a fantastic tool for showcasing work in progress, promoting wares, and interacting with followers. Instagram Stories are perfect for sharing relevant content for a limited time because they disappear after 24 hours. Try using features like polls, quizzes, and interactive stickers to boost interaction and gain new followers.

Utilize Instagram Ads:

You can reach a wider audience, increase brand awareness, and attract new followers. Instagram Ads are a powerful tool for reaching new audiences and can be highly targeted based on demographics, interests, and behaviors. Promote your business, products, and services to a wider audience by using Instagram Ads.

Increase followers on Instagram for your business

Interact with your followers:

Responding to comments and messages can help you connect with your audience better and make them more loyal. It’s important to show your followers that you’re engaged with what they say by responding to their comments and direct messages. Interacting with your followers can also make them more involved and help you get more followers through word of mouth.

Analyze your performance:

Regularly analyze your performance by tracking your engagement and following growth. You can then adjust based on what you learn about what is and isn’t functioning. Use Instagram Insights to track your performance, and use that information to make informed decisions about your content, marketing strategies, and overall approach to growing your following.


Utilize hashtags, post consistently, engage with your audience, collaborate with other businesses/influencers, and run promotions and advertisements.

Relevant, high-quality, visually appealing content that aligns with your brand identity and appeals to your target audience.

It depends on your audience, but most businesses post 1-2 times daily to maintain visibility without overwhelming followers.

Research popular, relevant hashtags and include them in your posts to increase visibility to potential new followers.

Reach out to complementary businesses or influencers for joint promotions, shoutouts, or collaborations that can introduce you to their followers.

Yes, targeted advertisements or promotions can reach a wider audience and drive new followers to your page.

Respond to comments, post interactive content such as polls or questions, and actively seek out opportunities for engagement.


To increase followers on Instagram for your business, consider these steps: 1) create visually appealing content, 2) use relevant hashtags, 3) engage with your audience, 4) collaborate with other accounts, 5) run promotions and contests, 6) post consistently and at optimal times, and 7) utilize Instagram Stories and IGTV. By implementing these strategies, you can increase brand awareness and reach a wider audience on Instagram.

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